The Stars At Night Are Big And Bright, Deep in the Heart of Fenway!

According to an article in the Wall Street Journal this morning, Fenway Sports Group now has a marketing deal with the PBR. No, not Pabst Blue Ribbon (although that would be pretty awesome.) In this case, PBR is Professional Bull Riders. I remember seeing one of the Nascar cars on the field at Fenway, will they bring a bull onto the field too?! That would be pretty ridiculous.

My favorite quote from the article is in regards to talking about PBR's mass appeal:

"Mr. Luker [creator of ESPN Sports Poll] says PBR ranks ahead of only arena football, beach volleyball and women's golf in the ESPN poll and its numbers have declined during the past three years. "

I can tell you right now, that of those 4 sports, PBR would be dead last in terms of what I'd watch on television.